A Commentary on the Book: “Influence”

This is a brief summary and commentary of the book “Influence” by Dr. Robert Cialdini. First published in 2006, it is still mentioned as a seminal book in the understanding of persuasion, therefore a valuable resource for marketing of any type. I Read the Book for 3...

What’s It All About

This Site is Still Somewhat Under Construction I’m launching a series of on-line tutorials to help you improve your copywriting skills.  At the time of this writing, the “store” is a little bare.  But it will be fully stocked soon. Most people assume...