This Site is Still Somewhat Under Construction

I’m launching a series of on-line tutorials to help you improve your copywriting skills.  At the time of this writing, the “store” is a little bare.  But it will be fully stocked soon.

Most people assume courses like this are about marketing tricks and gimmicks.

No Tricks

This isn’t about gimmicks.  I’m in the process of documenting fundamental principals that actually work.  This is the culmination of lessons I’ve learned from over 30 years in the business.

When you apply my principals, you’ll see amazing results in all aspects of your business that involves copywriting. The obvious areas are sales and marketing materials, email campaigns and such.  But, the concepts you learn will infiltrate every aspect of your business where you communicate in written form. .

I considered publishing this information in book form.  But, my goal is to share this with as many people as possible, in the most effective way possible.   On-line video is the best method.  The book can come later.

In the video’s, I’ll show real-world examples of good vs bad copy and demonstrate my principals in action.  A few simple changes can make a tremendous difference.  BUT –

Simple Changes Aren’t So Simple

Knowing what to change and how requires knowledge and clarity.

If you want to learn more, click on this link and I’ll keep you updated as the tutorials are released.