Where to Start

Tutorial are in development to meet a diverse set of needs. Each course will be available independently. If you want to build a solid foundation for all your writing, take the Foundation Series first. If you’re in a rush, you may prefer to take a specific topic.

Foundation Series

1.   Audience is Everything

Every audience is unique and responds differently to a message. Once you’ve defined your particular audience you’ll be able to tailor you messages for maximum impact.

This course is for you if…

You want to understand the language your Audience speaks.
You want to understand what your Audience desires.
You want to understand what motivates your Audience to action.

2.   Needs, Wants, and Problems

Are you satisfying a need, a want or a problem? What’s the difference? How does the message change with each one? Can a single message meet the demands of all three?

3.   Saved by the Solution

Your product, service or content is the solution? But – how do you convince the audience?

4.   Provider Preference

Are you the only one that can solve the problem?  If not, how are you different?


Topical Modules

5. Messaging Strategies


6. eMail Strategies


7. Subject Lines, Headlines, URL


8. Customer Service


9. Company Communications


10. Retail Products


11. Spoken Word Scripts