by Ed Stanfield | Jul 4, 2015 | Copywriting, Marketing, Uncategorized
I recently heard this comment on the Fizzle podcast, “You’ve only got 10 seconds for your website’s landing page to connect.” This is a suggestion that is always made in regard to retail packaging as well. Some people say the time is 8 seconds...
by Ed Stanfield | Jun 25, 2015 | Book Review, Marketing
This is a brief summary and commentary of the book “Influence” by Dr. Robert Cialdini. First published in 2006, it is still mentioned as a seminal book in the understanding of persuasion, therefore a valuable resource for marketing of any type. I Read the Book for 3...
