How is the Material Presented

These aren’t grammar lessons.  Obviously that’s important.  You need to know the rules (and when to ignore them).  Tools are available to check your grammar. (Grammarly, WhiteSmoke, After the Deadline and more)

Apps Can’t Write for You

There isn’t a tool that will help you compose and craft a message with the best words possible to achieve your purpose.

Take Courses at Your Own Pace

Courses are in work to cover a wide range of topics.  A good example is the Audience module.  A thorough knowledge of your audience (target market) will inform and improve all writing.  Other courses will have a narrower focus, such as the Headlines module.  All courses will have a similar format.

Typical Content

  • Video Tutorials
  • Worksheets
  • Examples
  • Applications
  • Tips (in case you get stuck)
  • Tools

Note the reference to “work” sheets. This is not a passive process. You’ve never become a better copywriter by sitting back and just watching. You need to complete the worksheets and apply the concepts to your particular situation. It’s going to require some work on your part, but the results will be immediate.

Look for the Where to Start link in the Learn More menu.  This will provide more information about the modules that are available for your particular need. Each module will give you knowledge and skills to apply immediately.

Modules are being added regularly.  If you don’t’ find what you need, send us a note at: Support. Sign up for the mail list if you want to receive a notice when new courses are added.

The following list isn’t exhaustive; just an example of the types of copy that can be improved with my courses.

Do You Need to Improve:

  • eMail Subject Lines
  • Company or Product Taglines
  • Squeeze pages
  • URL’s
  • Retail Package Copy
  • Marketing Blurbs
  • Features vs Benefits
  • Competitive Advantages
  • Customer Support
  • Executive Briefs
  • Corporate Communications
  • Instruction Manuals
  • Text Books