Course: 1. Audience is Everything

$ 49.00

Understanding your audience is critical to effective communications about your product, service or message.

SKU: 1. Audience Category:


The first step to writing great copy is understanding your audience.

This module takes you through the process so you can understand your unique audience and speak their language.

Is Audience Really That Important?

Yes! A deep understanding of your audience will absolutely improve your copywriting.  And, you will probably discover it benefits other aspects of your business well.

This course is for you if…

  • You want to understand the language your Audience speaks.
  • You want to understand what your Audience desires.
  • You want to understand what motivates your Audience to action.

What’s Included?

  • Video Tutorials
  • Worksheets
  • Examples
  • Overcoming Roadblocks
  • Resource Guide
  • Checklist


You’ll also receive the Tagline Analyzer.  This is a worksheet to help you evaluate the tagline you may be using for your company or product.


You’ll create an Audience Profile document. This document will become an essential reference as you write copy for your audience. The Profile may also be used for a variety of related purposes, such as website design, packaging design, videos and more. Audience not only determines word choice but also color, design, and layout.
To be effective, each of these mediums requires a thorough understanding of the audience.

Related Modules

The Audience is Everything module will provide skills and knowledge that can be applied immediately to your unique environment.  If you want to learn more about the foundations of the LtWG method,  the Needs, Wants, and Problems courses are is the logical choice.



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